To sell on Walmart Marketplace, you apply with a registered business, get approved, then complete onboarding in Walmart Seller Center: verify your business, set up payments, add fulfillment settings and list your products. There are no setup or monthly fees. Walmart charges a referral fee on each sale, from 5% to 20% depending on the category and price, with most categories at 15%.
This step-by-step guide covers the requirements, the onboarding process, fees and fulfillment options for US sellers. It is based on Walmart’s Walmart Marketplace site, its pricing page and the Marketplace Learn guide Complete onboarding in Seller Center (updated November 1, 2026), all checked on November 9, 2026.
Requirements to sell on Walmart
Walmart Marketplace lists these requirements before you apply:
- A Business Tax ID (an SSN is not accepted) or a business license number.
- Documents that verify your business name and address.
- A history of marketplace or ecommerce success.
- Products with GTIN/UPC numbers from a GS1 Company Prefix. Private label or handmade items without one can request a GTIN exemption.
- A catalog that complies with Walmart’s Prohibited Products Policy.
- Fulfillment through Walmart Fulfillment Services (WFS) or another US B2C warehouse with returns capability.
- An account with a compatible payment processor.
Walmart does not let individuals sell without a registered business, so sole traders need a business registration and tax ID before applying.
How to sell on Walmart: step by step
- Prepare your documents. Legal business name, entity type, business phone number, state-issued business registration number, and personal ID for the applicant or legal representative. Walmart may also ask for a photo ID and facial recognition check for the primary account holder.
- Apply and create your account. Submit the application from Walmart Marketplace and accept the seller terms once approved.
- Express setup (optional). Seller Center can import your listings from another marketplace, or you can set up items later.
- Business verification and payments. Enter your business details, then set up payouts through Marketplace Wallet or an approved payout provider. You have 30 days after submitting business details to finish payment setup, or your account is declined and you must reapply. Walmart verifies your billing method in two to three business days.
- Store setup. Add market details, a verifiable US return address and your fulfillment settings: shipping methods, ship-from locations and whether you use WFS.
- Set up your catalog. List items individually, by spreadsheet, through the API or with a solution provider. WFS items need country of origin, dimensions and hazardous materials information.
- Go live. Walmart says account setup can take up to four hours to finalize after you add inventory. New sellers also have a New Seller Payment Hold at first, while they build sales history.
Walmart Marketplace fees
Walmart says there are no setup, monthly or hidden fees. You pay a referral fee when an item sells. Selected categories:
| Category | Referral fee |
|---|---|
| Most categories (home, kitchen, toys, pet, sports, tools, books, shoes, everything else) | 15% |
| Apparel & Accessories | 5% up to $15; 10% from $15 to $20; 15% over $20 |
| Beauty, Health & Personal Care; Baby | 8% up to $10; 15% over $10 |
| Grocery | 8% up to $15; 15% over $15 |
| Consumer Electronics; Camera & Photo | 8% |
| Electronics Accessories | 15% on the portion up to $100; 8% above $100 |
| Personal Computers | 6% |
| Automotive & Powersports | 12% |
| Jewelry & Precious Metals | 20% on the portion up to $250; 5% above $250 |
| Watches | 15% on the portion up to $1,500; 3% above $1,500 |
| Video game consoles | 8% |
If you use WFS, fulfillment and storage fees are charged on top of the referral fee. Walmart says WFS has no inventory minimums or maximums.
Choose how to fulfill Walmart orders
- Walmart Fulfillment Services (WFS): Walmart stores, picks, packs and ships your products. See our comparison of Walmart WFS vs Amazon FBA.
- Your own warehouse or a 3PL: you ship orders yourself and must meet Walmart’s shipping and tracking standards.
- Amazon MCF: some sellers ship Walmart orders from their FBA inventory with Amazon Multi-Channel Fulfillment, in unbranded packaging and with Amazon Logistics blocked. See how to fulfill Walmart orders with Amazon MCF.
Tips for your first 90 days on Walmart
- Start with your best sellers. List products you already sell well on other channels and have reliable stock for.
- Keep inventory in sync. If the same stock sells on Amazon, eBay or Shopify, update quantities automatically so you don’t oversell and hurt your seller metrics.
- Upload tracking on time. Walmart measures on-time shipment and valid tracking for every order.
- Price with the referral fee in mind. A 15% fee on a low-margin product can erase the profit.
- Check WFS inventory for losses. Lost or damaged units can be claimed back. See how to file a Walmart WFS reimbursement claim.
Run Walmart alongside your other channels
Crazy Vendor for Walmart connects your Walmart store with Amazon, eBay, Etsy, Shopify, WooCommerce, Magento and Wix. It syncs inventory and orders across channels, manages WFS shipments, routes orders to Walmart Multichannel Solutions, Amazon MCF, a 3PL or your own warehouse, pushes tracking back to Walmart and flags WFS reimbursement cases. Crazy Vendor is listed in Walmart’s Multichannel Solutions solution-provider directory. Plans start at $29/month with a 21-day free trial. See pricing or the Amazon and Walmart integration.
Frequently asked questions
Is it free to sell on Walmart?
There are no setup or monthly fees. Walmart charges a referral fee on each sale, usually 15%, and 5% to 20% depending on category and price. WFS fulfillment fees apply if you use WFS.
Can individuals sell on Walmart Marketplace?
No. You need a registered business with a Business Tax ID or business license number; an SSN is not accepted.
How long does it take to start selling on Walmart?
After approval, you have 30 days to finish payment setup. Walmart verifies billing methods in two to three business days, and account setup can take up to four hours to finalize after you add inventory.
Do I need UPCs to sell on Walmart?
Yes, products need GTIN/UPC numbers from a GS1 Company Prefix. Private label or handmade products without one can apply for a GTIN exemption.
Do I have to use Walmart Fulfillment Services?
No. You can use WFS or another US B2C warehouse with returns capability, including your own.
Last checked against Walmart Marketplace and Marketplace Learn on November 9, 2026. Requirements and fees can change, so confirm the details in Seller Center before you apply.