An eBay Store subscription costs from $4.95 to $2,999.95 per month in the US, depending on the plan: Starter is $4.95 a month on a yearly plan ($7.95 month to month), Basic $21.95 ($27.95), Premium $59.95 ($74.95), Anchor $299.95 ($349.95) and Enterprise $2,999.95, yearly only. In return you get more free listings each month and, from Basic up, lower final value fees: 12.7% instead of 13.6% in most categories.
This guide compares the five plans, shows when a Store pays for itself and explains how to open one. All figures come from eBay’s official Store selling fees help page, checked on November 11, 2026. For sellers without a Store, see our eBay seller fees guide.
eBay Store subscription prices
| Store plan | Yearly plan, per month | Month to month |
|---|---|---|
| Starter | $4.95 | $7.95 |
| Basic | $21.95 | $27.95 |
| Premium | $59.95 | $74.95 |
| Anchor | $299.95 | $349.95 |
| Enterprise | $2,999.95 | Not available |
What each plan includes
| Store plan | Free fixed-price listings per month | Free auction listings per month | Insertion fee after that |
|---|---|---|---|
| No Store | 250 in total | Included in the 250 | $0.35 |
| Starter | 250 in total | Included in the 250 | $0.30 |
| Basic | 1,000, plus 10,000 in select categories | 250 in select categories | $0.25 |
| Premium | 10,000, plus 50,000 in select categories | 500 in select categories | $0.10 fixed price, $0.15 auction |
| Anchor | 25,000, plus 75,000 in select categories | 1,000 in select categories | $0.05 fixed price, $0.10 auction |
| Enterprise | 100,000, plus 100,000 in select categories | 2,500 in select categories | $0.05 fixed price, $0.10 auction |
Final value fees with a Store
The final value fee is the percentage eBay takes of the total sale, including shipping and sales tax, plus $0.30 per order of $10 or less or $0.40 per order over $10.
| Category | No Store or Starter | Basic, Premium, Anchor, Enterprise |
|---|---|---|
| Most categories | 13.6% up to $7,500, then 2.35% | 12.7% up to $2,500, then 2.35% |
| Books, movies and music | 15.3% | 15.3% |
| Most computers, consumer electronics and video game categories | 13.6% | 9.35% |
| Trading cards and collectible card games | 13.25% | 12.35% |
| Women’s handbags | 15% up to $2,000, 9% above | 13% up to $2,000, 7% above |
| Athletic shoes at $150 or more | 8%, no per-order fee | 7%, no per-order fee |
| Guitars and basses | 6.7% | 6.7% |
| Heavy equipment | 3% up to $15,000, then 0.5% | 2.5% up to $15,000, then 0.5% |
A Starter Store does not lower your final value fee. The savings start at Basic.
When does an eBay Store pay for itself?
A Store saves money in two ways: fewer insertion fees and, from Basic, a lower final value fee.
- On listings alone: without a Store, every listing after the first 250 costs $0.35. Basic at $21.95 covers itself at about 63 extra listings, so from roughly 315 listings a month.
- On fees alone: Basic cuts the rate by 0.9 percentage points in most categories. $21.95 divided by 0.9% is about $2,440 in monthly sales. On the month-to-month price of $27.95, it is about $3,105.
- In electronics: the drop from 13.6% to 9.35% is 4.25 points, so Basic covers itself at about $520 in monthly sales.
Example
A seller with 600 fixed-price listings and $5,000 a month in sales in standard categories:
| No Store | Basic, yearly plan | |
|---|---|---|
| Subscription | $0 | $21.95 |
| Insertion fees | 350 × $0.35 = $122.50 | $0 |
| Final value fee percentage | 13.6% = $680.00 | 12.7% = $635.00 |
| Total (before per-order fees) | $802.50 | $656.95 |
Basic saves this seller about $145 a month.
Which eBay Store plan should you choose?
- No Store if you list fewer than 250 items a month and sell under about $2,400.
- Starter if you mainly want a branded storefront. It gives the same 250 free listings and the same final value fees as no Store.
- Basic for most growing sellers: 1,000 free fixed-price listings and the lower fee rates.
- Premium when you pass about 1,150 fixed-price listings a month. Above that, Basic’s $0.25 per extra listing costs more than the $38 price difference.
- Anchor and Enterprise for catalogs in the tens of thousands of listings.
The yearly plan is cheaper each month but is a 12-month commitment, so check eBay’s terms on ending it early before you choose it.
How to open an eBay Store
- Sign in to your eBay seller account, with a payment method on file for selling fees.
- Go to Account settings and open Subscriptions.
- Select Choose a Store and compare the plans.
- Pick the plan and a yearly or monthly term.
- Choose your Store name. It becomes part of your Store’s web address.
- Submit the order, then add a logo, banner, description and Store categories.
You can move to a higher or lower plan later as your listing count changes.
Run your eBay Store alongside your other channels
A bigger eBay catalog means more stock to keep accurate. Crazy Vendor lists your products on eBay, Amazon, Walmart, Etsy and Shopify from one catalog, syncs inventory after every sale through the eBay and Amazon integration, and shows profit per order after eBay fees in Profit Analytics. Plans start at $29/month with a 21-day free trial. See pricing.
Related: how to apply SEO to eBay listings, Etsy seller fees and how to evaluate marketplace fees.
Frequently asked questions
How much is an eBay Store subscription?
On a yearly plan: Starter $4.95, Basic $21.95, Premium $59.95, Anchor $299.95 and Enterprise $2,999.95 per month. Month to month: $7.95, $27.95, $74.95 and $349.95. Enterprise is yearly only.
Is an eBay Store worth it?
A Basic Store usually pays for itself once you have more than about 315 listings a month or sell more than about $2,440 a month in standard categories. Below that, selling without a Store is normally cheaper.
Do eBay Store subscribers pay lower final value fees?
Yes, from Basic up. Most categories drop from 13.6% to 12.7%, and most computer, electronics and video game categories drop to 9.35%. Starter Stores pay the same rates as sellers without a Store.
How many free listings do you get with an eBay Store?
Starter 250, Basic 1,000 fixed price, Premium 10,000, Anchor 25,000 and Enterprise 100,000 per month, with additional free listings in select categories from Basic up.
Can I change or cancel my eBay Store subscription?
You can change plans from the Subscriptions page in your account settings. Yearly plans are a 12-month commitment, so check eBay’s terms before ending one early.
Last checked against eBay’s US Store selling fees page on November 11, 2026. eBay updates fees periodically, so confirm current rates before you subscribe.